RizzGPT / Umax / Cal AI / Apex

Blake Anderson

Couldn't code, started with ~$200, and launched a string of viral AI apps.

Self-reported figure

~$10M

Portfolio (cumulative)

Audience

Several million (cumulative)

Launched

2023

Age at launch

22-23

01Started from

Where it started

Business student at Tulane, with a family in financial trouble and about $200 to start.

Tech level: Couldn't code
Starting money: ~$200 + ~$50 per micro-influencer
How it was built: Built alone by asking ChatGPT, on top of the GPT-Vision API; users came from TikTok micro-influencers.
Funding: No funding raised: bootstrapped from ~$200.
Tools: ChatGPTGPT-Vision APIno-code / AI

02Journey

The start
$200 and ChatGPT
A Tulane student with no coding skills, he asks ChatGPT to help him build his first apps.
2023
Plug / RizzGPT
A simple GPT wrapper that suggests flirting replies, launched through micro-influencers paid ~$50 each.
Next
Umax and Cal AI
Umax (face analysis) and Plug AI climb the US Lifestyle/Health charts. He also co-founds Cal AI with Zach Yadegari.
2024-2025
~$10M claimed
He claims ~$10M in cumulative sales across the portfolio, with no funding raised.

03Lessons

01
Pick a narrow need (flirting replies, face analysis) that one TikTok can explain.
02
Pay small creators (~$50 each) instead of big ads to find what sells.
03
Treat each app as a test, then reuse the winning recipe on the next one.

“These apps don't just die.”

Blake Anderson · moneymakingstory.com (avr. 2025)

Figures come from public sources (press, the founders’ own posts) and are sometimes self-reported.