Yuka
Self-reported figure
~$7M/yr
73M users, no ads
Audience
73M users (2025)
Launched
2017
Age at launch
~29-30
01Started from
Where it started
Former digital transformation consultant looking for meaning, who co-founded Yuka with brothers Benoît and François Martin.
- Tech level
- Non-technical (marketing and comms)
- Starting money
- Minimal (from hackathon to MVP)
- How it was built
- A trio: François codes, Benoît handles finance and legal, Julie runs comms, around a product database and a scoring algorithm.
- Funding
- Almost no funding (a seed round); profitable, with no advertising and no brand partnerships.
- Tools
- product databasescoring algorithm
02Journey
The journey
The trigger
Looking for meaning
She leaves consulting. With Benoît and François Martin, a hackathon idea becomes a first MVP.
2017
Yuka launches
At ~29-30, she co-launches Yuka: scan a barcode and get a clear health score, from green to red.
Growth
Word of mouth
No ads, no brand partnerships: growth is 100% word of mouth. Yuka regularly tops Health & Fitness in France.
2025
73M users
73M users and, as stated by the founder, ~$7M a year from premium subscriptions and books, profitable.
03Lessons
What you can take from it
- 01
A clear score (green to red) is easy to share: simplicity fuels word of mouth.
- 02
Refusing ads can become your selling point: users trust an independent app and pay for it.
- 03
You don't have to code if your team covers it: split the roles clearly.
“There is no marketing strategy. It's very simple.”
Figures come from public sources (press, the founders’ own posts) and are sometimes self-reported.
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