Base44
Maor Shlomo
Built Base44 solo, with no funding, and sold it to Wix in about six months.
Base44
Self-reported figure
Exit ~$80M
Solo, in 6 months
Audience
250–400K users before the acquisition
Launched
Jan. 2025
01Started from
Where it started
Serial entrepreneur (former CEO of Explorium) who started Base44 as a side project.
- Tech level
- Experienced engineer
- Starting money
- Minimal (bootstrapped)
- How it was built
- Built 100% solo with Cursor and Claude, in public; the team only grew to 8 people at the very end.
- Funding
- No funding raised: acquired by Wix in June 2025 for ~$80M cash plus earn-outs.
- Tools
- CursorClaudeAI-first development
02Journey
The journey
Jan. 2025
A side project
Base44 launches: a description becomes a complete web app (UI, backend, database).
3 weeks later
$1M ARR
Base44 passes $1M ARR, still run by one person.
Before the sale
~$3.5M ARR (estimated)
250–400K users, an estimated ~$3.5M ARR and ~$189K profit a month.
June 2025
Sold to Wix
Wix buys Base44 for ~$80M cash plus earn-outs. He shares $25M with his team of 8.
03Lessons
What you can take from it
- 01
Building in public is free distribution when you have no marketing budget.
- 02
AI tools like Cursor and Claude let one person build what used to need a team.
- 03
Know when to sell: he chose Wix because organic growth couldn't reach the scale he needed.
“We couldn't organically get to the scale we needed.”
Figures come from public sources (press, the founders’ own posts) and are sometimes self-reported.
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