Photoroom
Revenue
~€50M ARR
Profitable (FR)
Audience
150M+ downloads
Launched
2019
01Started from
Where it started
French engineer (ex-GoPro, Apple) who co-founded PhotoRoom with Eliot Andres (CTO).
- Tech level
- Experienced engineer (in-house AI models)
- Starting money
- ~$1.2M seed; profitable ~1 year after launch
- How it was built
- Co-founded; AI models trained in-house, with growth through the app stores and an API.
- Funding
- $64M raised, including a $43M Series B at $500M (Feb. 2024, Balderton + Aglaé); YC S20 and profitable.
- Tools
- in-house machine learningiOS/Android
02Journey
The journey
2019
PhotoRoom is born
A phone photo becomes a studio-quality product visual: cutout, background, AI scenes.
2020
Y Combinator
PhotoRoom joins Y Combinator's Summer 2020 batch (S20).
~1 year after launch
Profitable
After a ~$1.2M seed, the company becomes profitable.
2023
~€50M ARR
ARR reaches ~€50M and keeps growing, while staying profitable.
Feb. 2024
Series B
$43M Series B at a $500M valuation (Balderton + Aglaé). 150M+ downloads.
03Lessons
What you can take from it
- 01
Pick a clear audience: online sellers who need clean product photos.
- 02
Let the phone do a pro's job: that's what makes a mobile app worth paying for.
- 03
Aim for profitability early: PhotoRoom got there about a year after launch.
“If you're a shopkeeper or a restaurant, today your shopfront is the internet.”
Figures come from public sources (press, the founders’ own posts) and are sometimes self-reported.
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