HeadshotPro
Danny Postma
A former marketer who learned to code and grew HeadshotPro to an estimated ~$300K a month.
HeadshotPro
Self-reported figure
~$300K/mo
HeadshotPro (~$3.6M ARR)
Audience
17M+ headshots generated
Launched
March 2023
Age at launch
~29
01Started from
Where it started
Dutch former web marketer, not an engineer at first, living as a digital nomad in Bali.
- Tech level
- Self-taught (learned to code, then deep learning)
- Starting money
- Not disclosed
- How it was built
- 100% solo and in public, powered by programmatic SEO, simple landing pages and his audience on X.
- Funding
- None: bootstrapped. He sold Headlime for ~$1M less than 8 months after launch.
- Tools
- AI / GPT modelsprogrammatic SEOlanding pages
02Journey
The journey
The start
From marketing to code
A web marketer, he teaches himself to code, then deep learning.
Headlime
A first AI exit
His AI copywriting tool Headlime is sold for ~$1M less than 8 months after launch.
March 2023
HeadshotPro
He launches HeadshotPro, which turns selfies into professional photos.
A year later
~$300K a month (estimated)
HeadshotPro is estimated at ~$300K a month (~$3.6M ARR), with 17M+ headshots generated.
03Lessons
What you can take from it
- 01
Programmatic SEO brings free, steady traffic: one page for each search people make.
- 02
Marketing skills count as much as code: he started as a marketer.
- 03
A simple, clear result (a selfie in, a pro photo out) is easy to sell.
“My first AI company was acquired for 7-figures.”
Figures come from public sources (press, the founders’ own posts) and are sometimes self-reported.
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