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Ad placement rules

Where to place your ads, and where to avoid them, so your AdMob account stays safe.

Google checks how ads are placed in your app. A bad placement can limit your ads, or even close your account. Bloxks already follows these rules when it places your ads: keep them in mind when you ask for changes in the chat.

  • At the bottom of a screen, or at the end of a content screen.
  • Never squeezed against a button, a menu or the navigation bar: a clear gap avoids accidental taps.
  • Not on a screen where people keep tapping, like a game in progress.

Full-screen ad

  • Only after a finished step: the end of a level, a completed lesson, a saved result.
  • At most one for every two user actions, and never two in a row.
  • Never when the app opens, nor when the user leaves it.

Bloxks also enforces a pause: no full-screen ad in the first 30 seconds, nor less than 60 seconds after the previous one.

Rewarded video

  • The button clearly says what you get, like "Watch a video for +1 life".
  • It stays optional: the user chooses to watch it, and can always continue without.
  • The reward is something in your app, never money or anything worth money.

Apps for kids

Don’t use this ads module in an app aimed at children. Apple forbids third-party ads in the Kids category, and Google Play only allows ads certified for children, with special settings, in apps aimed at them.

If Google finds a problem

AdMob warns you by email and in its Policy center. Fix the placement in the chat, publish an update, then ask for a review in AdMob.

Official guides: Banner ad guidance, Interstitial ad guidance, Disallowed interstitial implementations, Policies for ads that offer rewards, Google Play Families policy with AdMob, App Store Review Guidelines.